Ep 8: Using your bio to help introduce yourself as a yoga teacher
You’ve put a lot of work into crafting a bio that describes you to a stranger online but then when we are at a networking event or better yet, at the coffee shop and bump into someone who asks the question “what do you do?”. Today I'm telling you how to use your bio to help you introduce yourself in any situation that will help the person know exactly what you do!
(03:16) The number one referral type for business is usually word of mouth!
(06:01) What is your elevator pitch?
(06:57) Make them curious, but don't let them be confused by your elevator pitch.
"This is what niching down allows you to do - to get really specific on who your dream student is so you can gain more of them."
(07:16) Step #1 to creating your elevator pitch: start with your title!
(07:42) My personal story about my "title".
(10:09) Step #2 to creating your elevator pitch: add some personality.
(10:40) Go back and look at your social media and studio bios for inspiration.
(11:05) Step #3 to creating your elevator pitch: share who you work with OR which situation
(11:39) Examples of niched-down yoga teacher elevator pitches
(12:35) Step #4 to creating your elevator pitch: seize the opportunity when asked!
"Once you declare your passion and niche - people will start to refer you or book with you."
(13:45) Don't make it sound scripted but rehearse what you'll say so you get clear on the words you want to use.
(14:45) After introducing yourself and what you do - keep the conversation going. What are your next steps with them?
(15:20) Listen and ask questions during these potential referral conversations
(16:55) Your next best step: take a look at your social media bios and practice saying out loud how you should introduce yourself.
How well do you know your dream student?
Get my free guide on niching down to learn more about your dream student so you can have her/him filling your classes or workshops or online offerings!